BUSINESS DEVELOPMENT Kenneth 2017-04-03T08:19:06+00:00
We help companies getting growth and increased profitability by creating a clear direction, optimizing their product portfolio, sales processes and services to fulfill customers needs.
Develop or die! This is the situation in modern business and you need to reinvent your business over and over again to stay in the market.
The main challenges for European companies in these year are lack of growth on topline and also to cope with the fast changing business environment. How to predict the future, when things are changing so fast? The crisis in Ukraine, Brexit and Trump are just two of the situations that show how fast things can change and that you often have no influence on the situation.
So how to do business with high fluctuation in oil and other raw material prices, to compete with the dropping sales prices in almost all business areas, new technology taking market shares and to secure the future for your business both in the short and the long run?
In Excellerator we believe in the following steps to prevent disruption and to secure your business in the long run:
Forget about predicting things, but improve your speed to scale up and down. Stay fit and agile by continuous developing your business – clean up in non-value creating activities – meaning activities not creating value to your customer
Focus more on value creating than on saving costs. Cost cutting the meet the target on next quarter is the fastest way to be disrupted. You deteriorate you brand and the value you bring your customers slowly gets less and less. Of course cost focus is a must for all businesses but this is an ongoing exercise. Value creation for your customers is a sustainable way of doing business.
Stay close to your main customers. Involve then in making your strategy, interview them about their concerns and pains, build connections on all levels between your organizations. By doing this you see new opportunities for selling more and you also see the signals if you a losing them.
It is all about people. Without having a team of skilled, professional and motivated employees even the best strategies will fail.
Our business develop process consists of three elements: EXPLORE, DEVELOP & EXECUTE
Securing growth and increased profitability by selecting markets and customer segments with the highest fit to your strategy and product portfolio. Find new target segments and increase your sales to existing customers.